Logo
Full Color
Primary
Secondary
Logomark
Single Color
Primary
Secondary
Logomark
Color Palette
Blue – #0097FF
Dark Blue – #153D71
Red – #F9305D
Yellow – #FCF067
Gray(Light) – #F4F6F8
Gray(Medium) – #B2BECD
Gray(Dark) – #6F7A87
Black – #02070D
Typography
Primary Fonts
Usual Regular / Italic / Bold
Usual Regular, Italic, and Bold are the main fonts used for but not limited to body copy, captions, citations, quotes, etc.
Museo Sans 700
Museo Sans 700 is a supporting font reserved for headlines and headers.
System Alternatives
If primary fonts are not available on your system or you do not have access to Adobe Cloud, the following fonts are available in both Macs and PCs and can be used as a substitute.
Verdana (Regular / Italic / Bold) is an alternative to Usual.
Tahoma Bold is an alternative to Museo Sans 700